Changemakers Financial
When you're a pioneer, how do you communicate your ideas with everybody else?
What separates successful pioneers is the ability to sell a convincing story.
Company Profile
Changemakers Financial is your trusted source for investment advisors. By coupling expert advisors with socially responsible investing, Changemakers Financial aims to make the future bright for everyone.
Content Writing
The idea of ethical consumption is not new. Whether it be for issues of social justice or otherwise, I'm sure we've all committed to boycotting a company before (to varying degrees of success, of course). Yet one aspect of being socially responsible gets overlooked: investing. How do you invest for your future while simultaneously ensuring there... is a future. That is the question Changemakers Financial sets out to answer.
So, to answer this question, I wrote 5 articles to help inform readers on this new wave of investment opportunities. The greatest challenge I faced while writing was debunking the myth that socially responsible investing awards you with a mediocre ROI. It's not true. But to convince readers, I needed to do research and have numbers to back us up. And once I had those numbers, I needed to write an article that wasn't boring--that wasn't just a regurgitation of our supporting data.
It was one of my most challenging projects to date, but I am very happy with the results.
Client
Changemakers Financial
Help Provided
Content Writing
The 5 articles I wrote were a part of Changemaker's launch, and were intended to inform readers on a new concept: impact investing. I conducted research, wrote, and edited each article.