The Snap Download
What do you do when the truth is raw? You speak it anyway.
What made The Snap Download different was its dedication to being provacative and contrarian.
Company Profile
The Snap Download was a commentary e-zine based out of Arizona. The goal of an article for The Snap Download--a "Snap Download" as we called it--was to be unapologetically loud. Our motto was "Irreverence, Brevity, Contrarian Thinking." It didn't matter if it was political commentary, sports commentary, or even a music review--irreverence was king.
Weekly Columns
The greatest challenge in writing a "Snap Download" was weaving a narrative that was simultaneously irreverent AND heartfelt. It was never explicity stated, but I never wanted the irreverence to BE the column. I considered that hacky, and if your reader hasn't learned something or isn't pondering a question from your article on their ride to work, you didn't do you job.
In 2015 I ended up accidentally writing the most-read article on the website after angering affiliate columnist Cal Thomas when I (well to be honest, when I was very rude to him in an article I wrote) responded to a silly article he had written about climate change.
In case you missed the previous content warning. The samples for download may contain strong language.
Client
The Snap Download
Help Provided
Content Writing
Between 2014 and 2017 I wrote over 70 columns for The Snap Download including the most read article (the first download below)