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Wellman Clinic

How do we tell the right story?

When competition is stiff, and your local scene is oversaturated, how do you stand out? By offering a unique perspective.

Dr. Ange Wellman has a lot to offer the people of Peterborough, Ontario. However, due to a glut of chiropractic clinics in this town of 85,000, she felt like she was constantly having to market and was not able to focus on her practice. She needed a website that could work without her having to babysit it.

Copy rewrite

After auditing the website, two things were apparent. First, there were high-traffic, low-competition keywords that we could dominate and use to elevate the Wellman Clinic. Second, the copy did not always answer user's implicit questions.

So, the copy on the home page, about page, and services pages was rewritten to be more succinct and to clearly explain why the Wellman Clinic was safe, gentle, and geared toward women and families.

Website Audit

Dr. Wellman's website was put together very well by the previous developer. However, there was room for SEO improvements. Foremost, there were two instances where important text (h1 and client testimonials) were images and not text. Doing this makes it more difficult for Google to understand what your content is about.

The HTML was rewritten so it was semantic, and had text overlaying the images. I also built an entirely custom, yet incredibly simple, client testimonial carousel in vanilla JavaScript.

Client

Wellman Clinic

Help Provided

Copywriting

I completed a full copywriting audit of the website, and then rewrote and reorganized the web copy. Especially on the home page.

Web Development

After completing a website audit, I fixed semantic HTML issues and provided the client with a testimonials carousel written in vanilla JS.

Downloads

Wellman_Clinic_Before_and_After.pdf